In today’s commercial property market, the sale process is quite specific and very special. All factors of the property and the market must be looked at by the agent before the marketing campaign is established and actioned. If you really want to sell the property, pay particular attention to the preparation process for every quality listing. Exclusivity is required.So what can you do? When you fully understand the prevailing market conditions and the factors of the property as it exists today, you can productively move ahead in marketing and promotion. You may even have some property challenges to work through before you establish the campaign of promotion.Here are some things to look at:
Review all leases relating to the subject property. As part of that make sure that any weaknesses are addressed. There is no point in having ‘hurdles to address’ in the upcoming advertising or property inspection period.
Review the services, amenities, improvements, and locational factors. Look for the strengths and weaknesses in each.
Assess the competition properties in both price and location. The other properties locally will have a history of marketing and enquiry; that will give you hints and ideas of the issues that are working when it comes to property promotion.
Understand the prices recently through the area. Are prices lifting or are they stable? Perhaps they have fallen over the last few years (that’s not unusual). There are cycles to the pricing process and they are quite easy to see.
Look at the time on market that applies to the property type today locally. Given the chosen method of sale, the time on market will be quite important. Choose the method of sale that brings the best results in a timely and efficient way.
The property owner will have price and market perceptions that may need to be shaped. Get details of comparable sales as part of that process.
Look at what competing agents are doing locally with other properties. You may have some other listing challenges in the area that impact your marketing campaign.
Go through your database to see if you can create a ‘short list’ of qualified buyers that are still in the market looking for property. They can be quoted the property as soon as it is released to the market.
Establish a marketing campaign that is targeted to the right segment of buyers. Make sure that the promotional process is quite specific and complete. You will need vendor paid marketing funds for that.
Review the property for any repairs and maintenance issues that should be addressed prior to the promotional process commencing.
So there are plenty of things to do as part of preparing a commercial or retail property for sale today. A good property preparation will help the inbound enquiry rate considerably and shorten the time on market. Most marketing campaigns should be very focused for the first 4 weeks of release.
Tag Archives: Investing
Getting Started With Online Investing
As with everything else these days, the stock market has gone online. If you can shop, pay bills, and do your banking online, why not invest too? Investing online is not as big of an ordeal as some people make it out to be. The key is to know what you want before you start.
When opening a new account, investors need to answer the regular questions, such as the type of account they want and how it will be funded. When selecting an account type the kind you choose will depend on whether or not the account is taxable or tax-deferred, and also whether it is for just you or you and someone else.
You will also have to decide whether your account will be “cash” or “margin.” A cash account means you are only able to place trades for investments with money in your account. A margin account gives you a credit line from your brokerage firm. You can also have a “margin account with options,” which means you are purchasing the right to buy and/or sell a stock at a specific price. Options are quite complicated and usually only purchased by traders with experience and large portfolios.
After choosing the type of account money must be deposited. The initial deposit can be sent to the firm by check or an automatic transfer from a bank account. Another option is transferring an account from a different brokerage firm, but the process is quite lengthy and can take months to complete.
If you are trying online investing for the first time, start small. Don’t put every penny of your life savings into an online account. A smaller sum is easier to handle and easier to keep track of. When you feel confident and are ready, then you can expand your online account.
Another good thing to do when investing online is to try and stay diversified, in other words don’t concentrate all of your portfolio on just one thing, instead develop a well-balanced portfolio of stocks, bonds, and cash.
Many brokers will encourage you not to bail out on mutual funds. The main reason most investors are in mutual funds are because they don’t have the experience to make their own calls on stocks. They are also occupied with other things beside just watching the stock market. Keeping your mutual funds can be a wise decision instead of prematurely “playing the market” in individual stocks.
It is important to remember that online brokerage firms add fees and charges that need to be looked at closely. Before buying and selling large scale stocks online, look at what the tax results are of such trading. The average online brokerage costs are lower than full-service brokers, but fees can still add up.
Remember that just because you are investing online, the Internet is not foolproof and you are bound to run into some problems. There will surely be times when you are unable to gain access to your account. You’re connection could be down, the brokerage firm’s server could crash if trading is overly heavy, you could experience a software glitch, or you may be away from your computer when there is a major market move. Always be prepared for these things and keep in mind the available alternative trading options such as phone trading.
When investing online it is your responsibility to say as informed as possible. Don’t just settle for what you hear. Instead do a little research on a company before investing in them. There are services that send you automatic e-mail messages over news about your stock; take advantage of these. Remember in online investing everything is up to you and knowledge is power.